In a milestone move for both the brand and the iconic event, Fixx Nutrition has announced the extension of its partnership with the ASICS Gold Coast Marathon for another three years, cementing its role as the Official Electrolyte and Gel Partner until 2027.
The deal also sees Fixx Nutrition securing naming rights for one of the marathon’s ultimate endurance challenges: the newly christened Fixx Nutrition Gold Coast Double 63.3km.
This grueling test pushes participants to their physical and mental limits as they tackle a half marathon (21.1 km) on Saturday, followed by a full marathon (42.2 km) on Sunday—a cumulative 63.3 km.
For Jan Buchegger, co-founder of Fixx Nutrition, the extension symbolises a significant milestone in the brand’s journey. “We are excited to extend our partnership with the Gold Coast Marathon for another three years until 2027. It is our hometown marathon, and for us, it symbolises how far we have come as a company,” Buchegger said.
Fixx Nutrition, founded by Jan and Michelle Buchegger in 2017, has quickly gained a reputation for its all-natural, vegan-friendly, and gluten-free sports nutrition products. Manufactured at their Burleigh Heads headquarters on Queensland’s Gold Coast, the company has seen its products embraced by amateur and professional athletes worldwide.
“When my wife Michelle and I founded Fixx Nutrition, it was about following our passion as amateur athletes and developing an all-natural range of sports nutrition products that improved performance,” said Buchegger. “We had little expectation that it would grow to become one of the leading supplement brands in the country. This partnership showcases our commitment to supporting athletes in achieving their goals.”
Fixx Nutrition’s signature product, CrampFix, initially developed for professional rugby players, offers rapid relief from muscle cramps. The brand’s sports range is now used by elite teams, including the Wallabies, UK Cricket and Football, and the Springboks. Beyond sports, Fixx also offers solutions for non-exercise-related cramps and a tailored sports fuel range for endurance athletes, launched in 2020.
The Gold Coast Marathon, a fixture of Australia’s running calendar, is celebrated for its stunning oceanfront course and draws competitors from around the globe. The partnership with Fixx Nutrition, which began in 2022, underscores both the event’s and the brand’s commitment to promoting endurance sports and innovative nutrition solutions.
